Turn Your Jewelry Making Hobby into a Successful Business
How to Turn Your Jewelry Making Hobby into a Successful Business?
#1 Research your competition and your market. The first step to creating a successful business is finding a unique niche or market. If you make a variety of jewelry types and styles, then there’s a great chance you can find a unique niche. Research online to learn who your market is and who your competition may be.
In addition to researching jewelry websites, also visit etsy.com, eBay and other seller websites to see what’s available there. Based on your research, determine the approach you want to take. Do you want to specialize in single stone rings? Do you want to specialize in zodiac jewelry? What’s your unique niche?
#2 Create your inventory. In addition to having an inventory to sell from, you can take photos of your items for your online catalog. Potential customers will want to see samples, and the photos of your jewelry will motivate them to purchase. Have fun with this part of the business-building phase and do your best work.
#3 Price your jewelry. This is the fun part; don’t underprice your jewelry because you want to sell it. Price it for what it’s worth, price it to make a profit, and price it competitively. This will require a bit of research.
#4 Create your website, or have someone create it for you. Your website needs to accomplish several goals. It needs to market your business and your jewelry. This will be accomplished with several tactics, including search engine friendly content, a product catalog and information about you and your art. You’ll also need some way for people to order jewelry, a shopping cart system, and a fulfillment procedure.
#5 Consider creating stores on other websites like etsy.com, eBay, or even Amazon.com. These sites offer you the ability to create ‘stores’ and they manage the shopping cart and search engine aspect of business. It can be a great way to start out.
#6 Market your jewelry. There are various ways you can market your business. In addition to creating stores on the websites mentioned in #4, you can also advertise online or utilize content marketing and search engine optimization tactics to drive traffic to your website. However, don’t forget your community. Friends, family, and local advertising can be a wonderful way to get your first few clients. In fact, word of mouth is one of the best marketing tactics.
For example, you could host a home party to sell your jewelry, or give your jewelry to family to wear with the agreement that they hand out your card every time someone compliments them on their jewelry.
Congratulations! You’re ready to launch your business and make money from your jewelry hobby. Have fun with it and enjoy the process.